
WELCOME!
Fellow musician, new here?
Start here. Join our discussions in The Darker Side:- Why you should own your own data
- What branding means & why this is the key of success
- How to cut the mediators
- What is the experience economy & the value of this mindset
"Definitely a top notch source for those whose seek creativity and effectiveness"
Fun Stuff
"Every innovative music day leads to Tommy Darker. This kid is up to something exceptional."
Who Am I?
A life dedicated to music
There is an elephant in the room and no single music expert has provided a universal solution yet. Musicians and artists don't make money to sustain their living and re-invest in their art. That leads to frustration and hurts art creation itself. I want to simplify things and make them work for independent musicians. My weapons: Clear overview of the shape of the media world, marketing research, human psychology, current trends and artistic integrity, implementing everything real time to my own band so I can prove it works. On my way to build something extraordinary, I question everything and talk with everyone who has something interesting to say. A bit more about me.![]()
PS.
You can contact me anytime on Twitter, Facebook or email. If you're in London, I'd love to arrange a coffee with you. (You're lucky, I drink a lot of coffee.)

I'm a musician by the way.
Here's my music
"A musician who is just a musician can never become a good musician" (paraphrazing the quote of Vernon L. Smith, Nobelist in 2002, Economics)

