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WELCOME!

Fellow musician, new here?

Start here. Join our discussions in The Darker Side:
  • Why you should own your own data
  • What branding means & why this is the key of success
  • How to cut the mediators
  • What is the experience economy & the value of this mindset
I'm Interested

"Definitely a top notch source for those whose seek creativity and effectiveness"

George MouzisMarketing, SAE Insitute Athens

Fun Stuff

Music experts and independent musicians meet each other.
Realistic steps in music in the digital age.
I will be your bitch for 6 months. Yup, what it says.
My story: Marketing experiments.

"Every innovative music day leads to Tommy Darker. This kid is up to something exceptional."

George KolliopoulosCEO/Founder Speiron (λ /lambda/, the first luxury olive oil in the world)

Who Am I?

A life dedicated to music

There is an elephant in the room and no single music expert has provided a universal solution yet. Musicians and artists don't make money to sustain their living and re-invest in their art. That leads to frustration and hurts art creation itself.
I want to simplify things and make them work for independent musicians. My weapons: Clear overview of the shape of the media world, marketing research, human psychology, current trends and artistic integrity, implementing everything real time to my own band so I can prove it works.
On my way to build something extraordinary, I question everything and talk with everyone who has something interesting to say. A bit more about me.

PS.

You can contact me anytime on Twitter, Facebook or email. If you're in London, I'd love to arrange a coffee with you. (You're lucky, I drink a lot of coffee.)

I'm a musician by the way.

Here's my music

www.SideStepsOfficial.com
"A musician who is just a musician can never become a good musician" (paraphrazing the quote of Vernon L. Smith, Nobelist in 2002, Economics)