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Darker Music Talks is free to attend, but the date and location are revealed first to the music people who are on the list. If interested, please leave your details below.

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Darker Music Talks helps musicians become entrepreneurs. It is a platform of free events in London and other European cities that connects independent musicians with music knowledge keepers, in a chance for a constructive dialogue. The future belongs to educated Musicpreneurs.

Next discussion: 2 March 2015, 6.30 - 9.00pm

Where – The Work Foundation, 21 Palmer Street, SW1H 0AD, London

About the discussion

The business world gets distracted by P&L, company mandates, company products, our bosses….World class companies pour billions into understanding who people are and why they do what they do.

There are lots of different ways you can seek to understand your audience and customers, in order to increase your interactions and business with them. And these principles affect you, whether you're a musician or a huge multinational company.

Good relationships (and business) are generated by demonstrating to your audience that:

  • 1. you know them, and
  • 2. you care about them.
  • There are lots of ways to do these two things. Today, Rafe Offer is going to highlight a few of them.

    The expert: Rafe Offer

    Rafe Offer is a classically trained and seasoned marketer, with a track record of leading teams to generate profitable new growth for start-ups and also some of the best known brands on the planet.

    As a marketing, innovation and corporate culture consultant, he has worked with Microsoft, AXA Insurance, and many other companies.

    He is also the co-founder of Sofar Sounds (SOngs From A Room), an innovative, global music company promoting new bands, and invited as a frequent guest speaker in academic institutions.

    He can be found on Twitter @RafeOffer.


    The event is hosted and sponsored by London Fusion and The Work Foundation.