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Darker Music Talks helps musicians become entrepreneurs. It is a platform of free events in London and other European cities that connects independent musicians with music knowledge keepers, in a chance for a constructive dialogue. The future belongs to educated Musicpreneurs.

Next discussion: 7 May 2015, 6.30 - 9.00pm

Where – I'klectik Art Lab, Old Paradise Yard, 20 Carlisle Lane, SE1 7LG, London

About the discussion

During the digital era, the Game industry has transitioned from 'All Paid' to 'Mostly Free' - but it's more profitable than ever!

This transition from Paid to Free is affecting every industry - especially Music - but in Games new models and thinking have emerged, based around the Player Lifecycle and Experiences, which have empowered fans to spend more than ever.

The digital age tools help almost everyone create content, whilst the cost of delivering and replicating content is essentially free. Some questions arise:

  • What does this mean for the modern markets?
  • Even if we can build a fan base, how can we generate a revenue from them to keep us going, let alone to become commercially successful?
  • In this talk, Oscar, Author of Games As A Service, will talk about how games have adapted to these changes, and will open up a debate to see if there are lessons and common themes, which would allow artists of all media to thrive.

    The expert: Oscar Clark

    Oscar Clark is an Evangelist with Unity Technologies, specializing in design and user experience.

    A pioneer in social games services since 1998, he provided ‘vision’ for one of the first Online games communities (Wireplay - British Telecom); was global lead for games at Hutchison Whampoa (3UK) which included (perhaps) the first mobile in-App purchase; and was Home Architect for PlayStation®Home.

    Oscar is a regular columnist with such sites as and Develop-Online and can often be found speaking at countless gaming conferences around the world.

    He can be found on Twitter at @athanateus.


    The event is hosted and sponsored by I'klectik Art Lab.