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Darker Music Talks is free to attend, but the date and location are revealed first to the music people who are on the list. If interested, please leave your details below.

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Darker Music Talks helps musicians become entrepreneurs. It's a series of free events in London that brings independent musicians and music knowledge keepers together, in a chance for a constructive dialogue. The future belongs to educated Musicpreneurs.

Next discussion: 6 May 2014, 6.00 - 9.00pm

Where – 90 Main Yard, Wallis Road, E9 5LN, London

About the discussion

For 5 years, Simon Cowell’s TV Goliath ‘The X Factor’ was seemingly a permanent fixture at the top of the annual Christmas singles chart race, in fact it had ceased to be a race….sweeping everything before it to dominate every Christmas chart in it’s path.

In 2009, music fan and marketer Jon Morter decided that enough was enough...something had to be done about it. What followed was one of the most famous online campaigns of all time, gaining support from the likes of Sir Paul McCartney, Dave Grohl, and Johnny Rotten, whilst causing a headache for the BBC and Sony Music, the ‘Rage Against The X Factor’ campaign became the number one topic in the UK as well as big news as far afield as Australia, USA, and the Philippines.

We’ll learn from the person who started the whole thing off, why? and how? the campaign was created and run. We’ll also uncover a few of the social media secrets that were deployed in making it the fastest-growing Facebook group ever at the time (1.6 million fans in under 4 weeks) as well as breaking a Guinness chart record.

The expert: Jon Morter

Jon is best known for his gatecrashing of the music industry in 2009 with his phenomenal ‘Rage Against The X Factor’ campaign, sweeping Rap/Metal band Rage Against The Machine into the sought after UK Christmas No.1 spot. This success opened the door for Jon to work on campaigns for some big artists in the industry including Nirvana, Sex Pistols, Rod Stewart, a No.1 album for The Rolling Stones, plus the 2012 Christmas No.1 campaign for The Justice Collective.

Jon has also recently gained notoriety within the Social Media community for creating the ‘Condescending Corporate Brand’, a fake company (referred to as the ‘Spinal Tap’ of Social Media) that only exists within Facebook and Twitter cheekily lampooning large companies trying to ‘do’ social media. To date the ‘company’ has caused riotous debate, resignations, offers of purchase from foreign shores, walkouts, outed brands using fake followers, and given Jon the deserved title of “Social Media Hellraiser” by the New York Times.

He’s also a Formula One fan as well as presenter of TBFM Radio’s ‘Saturday Rock Show’. Follow Jon on Twitter at @JonMorter.


The event is hosted by 90 Main Yard and sponsored by London Fusion.